Domain Name Protection: Why is it Important and How to Do It?

Domain Name Protection: Why is it Important and How to Do It?

A domain name is every company’s digital business card and is often the first point of contact between a customer and a brand. A well-chosen and protected domain name strengthens a company’s reputation, increases credibility and helps prevent commercial losses. But did you know that protecting domain names is just as important as registering a company’s trademark?


What are the risks to a domain name?


Without proper protection, a domain name can be used maliciously by third parties, such as:

Cybermarketing risks: Domain hijacking or registering similar names (typosquatting) to mislead customers.
Brand damage: Incorrect or malicious information can be spread under a domain name.
Business losses: Competitors can seize domains similar to your brand, thereby diverting traffic away from your business.


Domain name must not infringe on anyone's prior rights


When choosing and registering a domain name, you must make sure that it does not infringe on the prior rights of others, including:

Trademarks: If your domain name overlaps with a registered trademark owned by someone else, this can lead to disputes and legal problems.
Business names: Registered business names are also protected in Estonia and other countries, so violating these rights may lead to demands to stop using the domain name.
Copyright and personal rights: The domain must not use the works or names of third parties without their permission.


Before registering a domain name, it is recommended to conduct a thorough check to avoid possible violations. If you are not sure whether the chosen name is suitable, a patent attorney can provide professional advice and assistance.


How to protect a domain name?

Register strategic variations: In addition to the basic form, also register possible typos and other popular top-level domains (.ee, .com, .eu, etc.).
Protect your domain name as a trademark: Registering your domain name as a trademark provides a legal basis for defending it in legal disputes.
Monitor your domains regularly: Use monitoring services to detect similar domains that may threaten your brand.
Act quickly in case of infringements: If you discover a domain that infringes your rights, it is important to react immediately. Depending on the situation, you can initiate a complaint in dispute proceedings or in court.

Domain name protection is an investment that helps keep your company's digital identity safe. If you need help with strategic domain protection, resolving legal disputes, or evaluating the validity of a domain name, contact our patent attorneys - we will help you find the best solution for your company!