How to choose a name for an invention?
The title of the invention is a combination of a maximum of 7-10 words that must clearly define the nature of the invention. Quite often, the title...
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Is a face registrable as a trade mark?
This question is currently being heard by the Grand Board of Appeal of the European Union Intellectual Property Office (EUIPO). The case under...
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Changes to EU Design Law Coming into Effect on 1 May 2025
Starting from 1 May 2025, significant changes to the European Union design protection system will come into effect, following the EU design reform....
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What is a good brand?
A trademark is one of a company’s most valuable assets, distinguishing your products and services from those of your competitors and creating a brand...
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Domain Name Protection: Why is it Important and How to Do It?
A domain name is every company’s digital business card and is often the first point of contact between a customer and a brand. A well-chosen and...
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Why is it important to protect your brand?
Protecting a trademark matters for several reasons, as it helps companies preserve their brand identity, their competitive advantage and their...
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Did you know that there is plant variety protection? 🌱
Plant variety protection is an important system that protects breeders of new plant varieties and their work. When a breeder creates a new variety,...